Short answer
Before a client sees an AI video ad, run twelve checks in four groups: is it true, does it look and sound right, will it work where it runs, and can you send it. Block about 20 minutes for a 30-second ad and watch it several times. Edit small issues; regenerate the scene when the product is wrong, a claim is unsafe or the opening is unclear.
Run this before the client sees anything
A client’s first impression of a cut is the one they remember. If the bottle label is wrong, the voiceover mispronounces the brand or a claim is unsupported, the review becomes a list of your mistakes instead of feedback on the idea. Run this pass after the script is approved and the video is rendered, and before you send the review link. For the earlier stages, see the client approval workflow.
Watch more than once: published checklists agree that a single normal playback hides small faults. Pippit (September 2026) suggests separate passes with sound, silent, audio only, captions only and at phone size.
Group 1: Is it true?
- Product accuracy. Compare every product shot with the client’s reference images: label text, logo, colour, shape, size and what the product is used for. Oakgen (July 2026) rejects invented details outright. Replace a wrong frame; don’t cover it with fine print.
- Claims. Match each factual statement to something the client gave you: a spec sheet, a study or an approved line. Health, income and “results” claims need the client’s evidence. A generated demonstration isn’t evidence.
- No invented proof. No made-up customer names, reviews, ratings or statistics. If the script has a testimonial-style line, the client must confirm it’s real, or you change the format.
Group 2: Does it look and sound right?
- People, at normal speed and then paused. Check for believable expressions first, then pause on hands, teeth, skin and lip-sync.
- Scene continuity. The same product, outfit and setting from scene to scene, unless the script changes them.
- Voiceover. Brand and product names pronounced correctly, numbers read the way people say them, and pacing that fits the edit. Listen once with your eyes closed.
- Music and mix. The music sits under the voice, with no abrupt cut at the end.
Group 3: Will it work where it runs?
- The first three seconds. A viewer who knows nothing should understand the product category or the hook from the opening frame.
- Captions and on-screen text. Spelling, line breaks and margins; readable on a phone, and not covered by platform buttons. The TikTok Shop and Reels guide lists the Reels safe zones.
- Platform fit. The aspect ratio, length and pacing suit the placement, rather than one master file resized.
Group 4: Can you send it?
- Disclosure. If the placement or market requires an AI label, check that it’s readable in the actual crop and not covered by overlays. This isn’t legal advice; check each platform’s current policy.
- Brand and rights. The logo, colours and end card match the client’s brand, and any music, fonts or footage the client supplied are cleared for this use. See brand consistency across 50 AI videos for a routine that keeps these steady across a batch.
Fix or regenerate?
A simple rule, close to Oakgen’s: edit small things (captions, crop, a typo, the end card) and regenerate the scene when the product is wrong, a claim is unsafe, a presenter looks fake or the first frame is unclear.
In Fabeo you can re-prompt a single scene and update its text and voiceover, and you pay only for the seconds you re-render. At $3 per rendered minute (pricing), fixing a 6-second scene costs about 30 cents. The real cost is your review time, which is why the checklist comes before the link goes out.
What to send with the review link
- One review link, not files in a chat thread. On Fabeo’s Agency plan, the client watches in the browser and approves or requests changes with comments. The link carries Fabeo’s branding, not yours.
- A two-line note: what the ad is for, and what feedback you want (“the hook and call to action, not the music”).
- The claims list: each claim and the evidence it came from, so the client can confirm quickly.
- The revision rounds included in your agreement. See AI video revision limits.
Limits
No checklist replaces legal or compliance review for regulated products, and the checklists cited above come from vendors with a commercial interest. Adapt the thresholds to your clients. Fabeo doesn’t check claims or product accuracy for you; this is a human pass.
Printable version
Product matches reference · Claims have evidence · No invented proof · Faces, hands and lip-sync · Continuity · Voiceover · Music mix · First 3 seconds · Captions · Platform fit · Disclosure · Brand and rights
FAQ
How long should a pre-review check take?
About 20 minutes for a 30-second ad, over several passes.
Who should run it?
Someone who didn’t write the script, with the client’s reference images and approved claims open.
Should I regenerate or edit?
Edit small text and crop issues. Regenerate wrong products, unsafe claims and unclear opening frames.
Can I fix one scene without redoing the whole video?
Yes. In Fabeo, re-prompt that scene and pay only for the seconds you re-render.
Next step
See how Fabeo handles review links and client workspaces for agencies.